Important: Our Loyalty Programme is ending soon. You still have some time to earn points until 30/11/2022 and redeem them by 31/12/2022.
The principle is simple: the more you ride, the more you benefit from exclusive benefits! You will earn four points for every pound spent on Ride (PHV), Black Cab, or scooter trips you take. Note that this is the amount paid after discounts and promotions are applied.
Depending on your loyalty status you can also earn extra points per pound during Boost periods. We'll let you know when these Boost periods happen so keep an eye on your email and your app.
From 250 points you can try your luck by spinning our Loyalty Wheel to win a discount or a free trip on your next journey. Not into games? Visit our gift shop and buy a discount or even a free trip with your points.
Make sure to redeem your points before they expire. You can check out our article about loyalty points expiring in our Help Centre article 'Do my FREE NOW loyalty points expire?'.