The principle is simple: the more you ride the more you benefit from exclusive benefits! You will earn four points for every pound spent on Ride (PHV), Black Cab, or eScooter trips you take. Note that this is the amount paid after discounts and promotions are applied.
Depending on your loyalty status you can also earn extra points per pound during Boost periods. We'll let you know when these Boost periods happen so keep an eye on your email and in your app.
From 250 points you can try your luck by spinning our Loyalty Wheel to win a discount or a free trip on your next journey. Not into games? Visit our gift shop and buy a discount or even a free trip with your points.
Make sure to redeem your points before they expire. You can check out our article about loyalty points expiring in our Help Centre article Do my FREE NOW loyalty points expire?
If there is anything further that we can help with don’t hesitate to contact our Passenger Care team directly. They’ll be happy to help!